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Tyde appoints former Bupa staffer to head marketing

27 September 2018
By Kate McDonald

Digital health vendor Tyde has appointed former Bupa health insurance marketing executive Gemma Croxen to head up its marketing team.

The Sydney firm is rolling out a mobile platform that allows consumers to access their My Health Record, link their family's health records together, manage appointments and prescription data and receive tailored preventative health messages.

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