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Pulse+IT eDM targeting options

Pulse+IT eDM targeting options

Pulse+IT is your leading voice in digital health news.

When sending eDMs, clients have the option to target segments of Pulse+IT's mailing list of 20,000 subscribers using some or all of the following criteria:

  • Organisation type
  • Specific organisation
  • Role
  • Location
  • Membership association
  • eNewsletter subscription preferences (which Pulse+IT editions are they receiving).
  • eNewsletter engagement score (1-5 star rating)

 

Pulse+IT's internal database classifications for Role and Organisation type (which are usually the most important criteria) are listed below.

Role

  • Practice Manager
  • Practice Nurse
  • Practice Support
  • Staff Practice
  • Consultant
  • Practice Liaison

 

  • HIM - Health Information Manager
  • Clinical coder

 

  • IT
  • Application specialist
  • Architect
  • Software developer
  • Software support
  • System administrator

 

  • Telehealth

 

  • Consulting

 

  • Doctor
  • Doctor - GP

 

  • Doctor - Specialist
  • Doctor - Anaesthetist
  • Doctor - Cardiologist
  • Doctor - Dermatologist
  • Doctor - Emergency Physician
  • Doctor - Gastroenterologist
  • Doctor - Geriatrician
  • Doctor - Haematologist
  • Doctor - Obstetrician and Gynaecologist
  • Doctor - Oncologist
  • Doctor - Ophthalmologist
  • Doctor - Orthopaedic Surgeon
  • Doctor - Neurologist
  • Doctor - Neurosurgeon
  • Doctor - Paediatrician
  • Doctor - Pathologist
  • Doctor - Physician
  • Doctor - Psychiatrist
  • Doctor - Radiologist
  • Doctor - Rheumatologist
  • Doctor - Surgeon

 

  • Doctor - Non-practising (according to AHPRA)

 

  • Allied Health
  • Allied Health - Chiropractor
  • Allied Health - Dentist
  • Allied Health - Dietitian
  • Allied Health - Excercise Physiologist
  • Allied Health - Occupational Therapist
  • Allied Health - Optometrist
  • Allied Health - Pharmacist
  • Allied Health - Physiotherapist
  • Allied Health - Podiatrist
  • Allied Health - Psychologist
  • Allied Health - Radiographer

 

  • Midwife
  • Nurse
  • Nurse Practitioner

 

  • Paramedic

 

  • Aged care

 

  • CCIO - Chief Clinical Information Officer
  • CEO - Chief Executive Officer
  • CFO - Chief Financial Officer
  • CIO - Chief Information Officer
  • CMIO - Chief Medical Informatics Officer
  • CMO - Chief Medical Officer
  • CNIO - Chief Nursing Information Officer
  • COO - Chief Operating Officer
  • CRO - Chief Research Officer
  • CTO - Chief Technical Officer

 

  • Director
  • General Manager
  • Manager
  • Managing Director
  • Operations Manager

 

  • Medical Director

 

  • Analyst
  • Business Analyst
  • Project Manager
  • Project Officer

 

  • Account Director
  • Account Manager
  • Business Development
  • Human Resources
  • Marketing
  • Sales

 

  • Media
  • Academic
  • Lecturer
  • Research
  • Student

 

  • Administration
  • Office Manager
  • Personal Assistant
  • Receptionist

 

  • Legal

 

  • Librarian

 

  • Government Policy

 

  • Retired

Organisation type

  • Consultant
  • IT support
  • Software vendor / Technology vendor
  • Medical device vendor
  • Pharmaceutical
  • Telehealth provider
  • Medical transcription/coding
  • Accreditation

 

  • University
  • Medical research
  • Training provider
  • Other research
  • General practice
  • Skin cancer clinic
  • Specialist practice

 

  • Dental practice
  • Allied health
  • Multidisciplinary practice
  • Aboriginal health service

 

  • Pharmacy

 

  • Aged care
  • Community care

 

  • Day surgery
  • Public hospital
  • Private hospital
  • Hospice

 

  • Emergency response

 

  • Pathology
  • Radiology

 

  • Industry associations
  • Colleges
  • Society

 

  • Health fund Insurance

 

  • Primary Health Network (Australia)
  • Contracting organisation (Australia)
  • Local Health Network / Local Health District (Australia)
  • State Health Department (Australia)
  • Federal Government Department (Australia)
  • Other Government Department (Australia)
  • Local Government (Australia)

 

  • Primary Health Organisation (New Zealand)
  • Contracting organisation (New Zealand)
  • District Health Board (New Zealand)
  • Government Department (New Zealand)

 

  • PR / Communications / Media
  • Publications
  • Events organiser

 

  • Law firm
  • Finance
  • Recruitment

 

  • Other

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