Melbourne-based health IT firm HotDoc has gone live with a new patient marketing platform called Inform, aiming to market medical practices' preventative health services such as health assessments, care plans and vaccine clinics through its SMS-based SMART Reminders technology.

HotDoc, best known for its online appointment booking system that is integrated with the market-leading practice management systems as well as its SMART Recalls and Reminders services, has also ventured into the booming check-in kiosk market, acting as a reseller for a contemporary range of “minimally invasive” kiosks that it is selling at close to cost price.